Stories or kick-ass work?
These stories aren't flyers or brochures or case studies. They are not marketing material. They are in-depth stories of what made the particular technology partner really worth it. How they solved their customer's challenge. How they made that killer product. How they saved the client's money.
Why read them?
Because this is unbiased, you are literally reading a researcher's paper on a particular case. I have nothing to do with you and my story's protagonist after you've read it. My objective is to help technology marketing in India elevate itself and the stories I will present will showcase the protagonist's skills in a format that you'd have never read before.
Why this pursuit?
Over the last decade, I've been working with technology businesses in India and helping them elevate their marketing communications. I've basically helped them communicate about their talent and their successes in powerful and unique ways.
On this blog, I hope to bring out the super projects within these ITES companies so YOU can take more informed descisions.